"Wet Putty" whips are everywhere. What’s behind it? ... a BBSP investigation
Not to mention the 'trend' of big clunky regulation-defying SUVs... the combo is dystopian af
Zooming out a bit further, there's a bigger trend at play: 'the home interior of everything'.
As a new dad, I've noticed this in particular with kids clothing and toys. Slate greys, sage, millennial pink, teak and the insidious bronze of mid-2010s boutique hotel fitouts.
The idea that one's child and his/her objects ought to conform with their parents' watered-down MCM world and tastes seems like a passive-aggressive denial of their right to an identity.
The obvious counter-argument is: everything is subject to and a reflection of trends—whatever they are. But when interior design—and design in general—is a pillar of pop culture like it is now, trends seem to creep further into every corner of our lives.
this all began with an aftermarket auto design names Neil Tjin - he got all of his paint colors for vehicles from the Ralph Lauren paint swatches.
Respectfully, didn't this auto-trend (or at least the flat v. metallic aspect) begin with the FJ Cruiser's introduction in 2006? Regardless, the colors were a nod to vintage Toyota Land Cruisers, so the pattern still tracks (and additionally, vintage TLC's at the time being an absolute grail item in Greenpoint and Bushwick, I think it was an ill-informed attempt to capture offshoots of the crowd who couldn't shell out 120k for that aspirational purchase), I think the roots just go back about a decade further.
Y'all are killing me. And I like it.
Only color I could get was Lapiz Blue Metallic on my VW Golf R. Probably would have gone with a shitty white had I the choice but glad I didn’t. The flecks you speak off really make the car have multiple personalities: deep dark navy (purple even) at night, electric blue in the sunshine and then boring run-of-the-mill blue when the cops be chasing you. Bring back the fleck.
Nardo Grey is an Audi color that's been around for awhile and is a major source of this trend. Like black wheels and big front grills its gotten way out of hand lately (obviously you've noticed lol).
“Wet Ass Putty” was right there
My first thought with this was how Disney parks use “Go Away Green” and the blue variant I think referred to as “Bye Bye Blue.” Very wet putty. I actually think it’s a good move to use these putty colors on things that you want to turn down the volume on, but it’s weird seeing it on every new car. One example that I personally own is the Herman Miller Cosm chair. Most computer chairs are either make your space look like a drab office or are very gamer aesthetic. The “Glacier” color is very wet putty, but it also blends in which is nice to not muck up the rest of the decor.
More on the unfortunate gray-ing of the world:
I think we’re at the apex of the pendulum having swung towards minimal colour. It swung this way following the obsession with bright “volt green” or “electric blue” colours in clothes, cars and general items.. The pendulum will swing back and hopefully we’ll have a period of conscious use of colour like the examples you gave (before it inevitably goes too far and we end up with “lightning yellow” electric BMW’s!
if you google “car color over time” there’s some great charts that show how grey and white cars have proliferated at the expense of color cars. The uncanny 3D comment is spot on, the default shade for most modeling programs is that putty color so these things look straight out of Solidworks. Personally I wanted a dark green car because Jaguar’s ‘British Racing Green’ is peak car color sophistication to me but had to go glossy black as my only other option was white, ick.
BBSP escalating its attacks on grays. First the t-shirts, now this.
I’m currently running that exact version of a Tacoma yall used in the examples section. It was the best of the color options when I was in the market. Everything else was black, white, lunar rock(putty). There’s a utilitarian feeling to the color that’s nice and after having a bland metallic red and a weird flake light turquoise color it was nice to go with something that wasn’t as common in my neck of the woods. Now that lunar rock/putty color is EVERYWHERE, I really wish there was a yellow option or a strong blue to go with but we’re unfortunately at the mercy of big autos color market research folks
Pieces like this are why I’ll stay subscribed until I die.