The case against "perfect" jawns
The PERILS of "optimization mindset" when it comes to getting off these Mach 3+ fits
FYI in this coming Thursday’s sletter we’ve got a Spygiveaway for some joints from the brand-new Moncler x And Wander collab — this will be a Classified Subscriber exclusive, so smash the upgrade today…
Meanwhile…
“Perfect jawns” — do they exist? Marketing departments and W*recutter-type MFs are constantly telling us that they do, no matter what the jawn in question might be… This brand makes the perfect sunscreen… These are the best jeans… We found the 5 very best oscillating fans…
^ You see this kind of framing pop up all over the place, from swagless D.T.C. timeline-brand ads to “respectable” publications’ shopping verticals. Its basic allure is that people feel overwhelmed by all the products available to us, we fear that hucksters are everywhere trying to hoodwink us into copping subpar s**t, and as a result we yearn for some crystal-clear signal to ring out at us in “perfect pitch,” cutting thru all the noise….
Blackbird Spyplane — which many people have called “God’s perfect sletter” — delivers a crystal-clear signal in perfect pitch every d*mn time we smash “send.”
We’ve probably called some fire s**t “the greatest” here and there ourselves … But despite our perfection, we view the marketing fetish around supposedly “perfect” things with suspicion, and think that it risks breeding an “optimized” mentality toward jawns specifically that is wack and unhealthy —
So we decided to dedicate one of our patented “perfect profound philosophical ruminations” to the subject…